ADVERTISING & INTEGRATED MARKETING COMMUNICATION SPECIALIZATION

Students in the advertising/integrated marketing communications specialization learn to analyze problems in, and identify solutions for, the promotion of goods and services through integrated marketing communications. They develop skills in verbal and visual communication and presentation of IMC materials. The program prepares students to enter a wide variety of positions with marketing communications firms (including advertising, sales promotion, public relations and direct marketing agencies) in the communications media and with retail or manufacturing firms.

REQUIRED COURSES
JRNL 301 Principle of Advertising/IMC 
JRNL 302 Copywriting (Engl ACT score (22+) or ENGL 290, JRNL 301) 
SPCM 281 Intro to Public Relations 
JRNL 303 Creative Adv. Messages (JRNL 301, JRNL 302) 
MKTG 304 Intro to Mktg Mgmt(JR) (Not JRNL class credit) 
 
JRNL 304 Placing Advertising/IMC (JRNL 301, MKTG 304) 
JRNL 405 Intro Mass Comm Research (JRNL 302 or JRNL 310) 
JRNL 406 Advertising/IMC Campaigns (JRNL 303, JRNL 304, JRNL 405) 
JRNL 407 Social Issues & Advertising (SR)

JRNL Electives 6 Hours 

DIGITAL COMMUNICATIONS

The digital communication specialization curriculum is designed to give students a high level of competence to function as content developers, a strong sense of aesthetics and design, more hands-on technical instruction, and a deep understanding of the principles of networked audio/visual communication used in print and electronic media.

REQUIRED COURSES
MCMA 300 Intro to Digital Comm 
MCMA 301 Digital Comm Production 
JRNL 332 Law of Journalism 
JRNL 434 Ethics & News Media 
MCMA 396 Publishing on the WWW 
JRNL 436 Multimedia Publication Design (MCMA 396)

One of the Following:
MCMA 361 Digital Sound and Convergence
JRNL 335 Graphic Communication 
CP 344 Intro to Digidtal Imaging 
RT 489 Radio Television Workshop
MCMA 495 Final Project (MCMA 300, MCMA 301)

Select One Journalism Emphasis Area:

Journalism Editorial Emphasis Requirements:
JRNL 310 Writing-Mass Media (Engl ACT 22+ or Engl 290)
JRNL 311 Reporting & News Writing (JRNL 310)
JRNL 312 Editing & Makeup (JRNL 310)

Journalism Persuasive Emphasis Requirements:
JRNL 301 Principles of Advertising/IMC
JRNL 302 Copywriting (Engl ACT 22+ or ENGL 290, JRNL 301)
JRNL 307 Interactive Adv/IMC (JRNL 301)
 
 

NEWS AND EDITORIAL

As the communication revolution expands the ways in which news and information can be presented, the need increases for individuals with the ability to prepare and present news and information precisely and accurately for a variety of media. Students in the news-editorial specialization receive practical training in the theory and practice of identifying, gathering, processing, interpreting, writing and presenting news for traditional print and broadcast/cable media, and for new computer-based media. The program prepares students for professions in which the ability to communicate to mass audience is essential.

REQUIRED COURSES
JRNL 310 Writing-Mass Media (Engl ACT 22+ or Engl 290) 
JRNL 311 Reporting & News Writing (JRNL 310) 
JRNL 312 Editing & Makeup (JRNL 310) 
JRNL 332 Law of Journalism 
JRNL 335 Graphic Communication 
JRNL 434 Media Ethics 
 
Two of the following: 
JRNL 411 Public Affairs Reporting (JRNL 311) 
JRNL 416 Critical & Persuasive Writing (JRNL 311) 
JRNL 417 Freelance Feature Writing (JRNL 310) 
OR JRNL 419 Special Topics in News Reporting

JRNL Electives - 6 Hours 
 

PHOTOJOURNALISM

Students in the photojournalism specialization develop the photographic and news reporting skills necessary to communicate visually with a mass audience through contemporary media outlets - both printed and electronic. Photojournalism students receive practical training in gathering, writing, photographing, editing and presenting news and feature stories in which the essential information is photographic. The program prepares photojournalists that are fully aware of the power of photography, that are well grounded in the legal and ethical traditions of the profession and are practically prepared to make a significant contribution to contemporary journalism.

REQUIRED COURSES
CP 310 HIstory of Still Photo or MCMA 301 Digital Comm Production                                                                                JRNL 310 Writing-Mass Media (Engl ACT 22+ or ENGL 290) 
JRNL 311 News Reporting (JRNL 310)                                     JRNL 313 Basic Photojournalism
CP 320 Basic Photography or MCMA 396 Publishing on the WWW
CP 322 Color Photography (CP 320) or MCMA 436 Multimedia Publication and Design
JRNL 413 Advanced Photojournalism (CP 320, JRNL 313)                                                                                            JRNL 414 Picture Story                                                                                                                                                    JRNL 419 (photo section) Cairo Project
JRNL 434 Ethics & News Media